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... time. You will learn: How to monitor the market with intent data How to tailor talk tracks to pique interest How to run plays with intent data to achieve your goals Speakers Mark DiGiammarino Senior Director, Vendor Services Get the Gartner Digital Markets Newsletter Sign up to receive our latest research ...
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... But 61% of buyers still plan to increase their investment in technology. How should software providers adapt strategy to capture this market demand? Gartner Digital Markets surveyed 2,499 decision-makers across global businesses about the challenges, factors, and triggers driving their software purchases ...
Premium Research May 2025
... This guide supports CMOs in improving presentation clarity and actionability, helping them to better articulate marketing’s value to enterprise stakeholders. Use these tools to set presentation objectives, comprehend audience needs, craft engaging content and deliver it successfully. Overview Steps ...

Analyst(s):   Chloe Matthews   |   Kate Fridley   |   Devon Weidemann   |   Anja Naski
Premium Research Jun 2025
... strategies in I&O often fall short of addressing complex, business-centric environments. Heads of infrastructure and IT operations should use this guide to craft an observability strategy that aligns with business impact expectations and enhances observability capabilities to meet evolving enterprise ...

Analyst(s):   Sanchi Bhat
... take to provide value through the current cycle Hosted by Kelly Hopping GVP, Marketing and CMO, Gartner Digital Markets Andrew Rosenblatt GVP, Sales and Vendor Services, Gartner Digital Markets Keep watching for more on the B2B software landscape. Dive Deeper: Explore the Power of Buyer Intent Success Stories ...
... DiGiammarino Senior Director, Vendor Services Get the Gartner Digital Markets Newsletter Sign up to receive our latest research, insights and Digital Markets news delivered to your inbox. Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite ...
... international markets, but look beyond the bottom line when you consider whether this is the right time to make such a move. Factors to consider: Put aside the idea of cash flow for a minute, and think about why you picked the markets you have your eye on and how your product can best serve those markets. Kelsey ...
... return to growth by understanding their market, capturing buyer demand, and building their brand. Thank you for the memories SaaStock 2023. We’ll see you next year! Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with ...
Premium Research May 2025
... organizations struggle to meet growth expectations. CHROs must build a strategy to enhance the employee experience by supporting career growth and guiding talent management leaders put these resources into action. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Debangana Ray
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