This webinar covers a few major shifts in B2B software buyer behavior in the current business climate gathered from the Gartner Digital Markets network of sites — Capterra, GetApp and Software Advice.

Watch the webinar for best practices on leveraging content, and highlight potential areas of focus for sales and marketing activities to ensure software and SaaS providers continue to win in this turn.

Discussion Topics:
  • B2B buyer trends with the potential to become permanent shifts post global recovery.
  • Critical next steps sales and marketing teams should take to provide value through the current cycle.
Hosted by
Kelly Hopping,
GVP, Marketing and CMO, Gartner Digital Markets
Andrew Rosenblatt,
GVP, Sales and Vendor Services, Gartner Digital Markets

 

Keep watching for more on the B2B software landscape.