Software Buying in 2023: 5 Trends Reshaping The Purchase Journey

On Demand | 20 minutes

Despite economic uncertainty, the software market is expected to grow by 11% from 2022 to 2023. These strange times mean shifting buyer behavior. Software marketers must be curious: what’s on the minds of buyers this year?

To find out, we spoke to 1,500 business leaders. This webinar will reveal the top 5 trends from this survey, and based on these insights, recommend strategies for you to play offense instead of defense in 2023.

You will learn:
  • Learn how the purchase journey has changed since 2022
  • Identify the latest software buying trends and how they impact your business
  • Understand how to gain a competitive advantage and capture existing demand
Taylor Short
Taylor Short Research and Analysis Manager
Isabel Werman
Sr. Account Manager

Watch the Webinar

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