Despite economic uncertainty, the software market is expected to grow by 11% from 2022 to 2023. These strange times mean shifting buyer behavior. Software marketers must be curious: what’s on the minds of buyers this year?
To find out, we spoke to 1,500 business leaders. This webinar will reveal the top 5 trends from this survey, and based on these insights, recommend strategies for you to play offense instead of defense in 2023.
You will learn:
- Learn how the purchase journey has changed since 2022
- Identify the latest software buying trends and how they impact your business
- Understand how to gain a competitive advantage and capture existing demand