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Premium Research May 2024
... Deployment models and targeted use cases for API gateways are diverging, while core functionality is becoming commoditized. Software engineering leaders should use this Market Guide to identify different types of API gateways and the solutions they support. Gartner Research ...

Analyst(s):   Wei Jin
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Premium Research Sep 2024
... As microservices proliferate, many software engineering leaders grapple with reduced agility stemming from architectural complexity. Gartner’s Tigran Egiazarov discusses the modern approach of leveraging modular monoliths as a viable option to address scalability issues. Gartner Recommended Reading ...

Analyst(s):   Tigran Egiazarov
Conference July 13 2021
... managing IT costs more strategically and programmatically, focusing on delivering value to the business, even in economic, geopolitical, environmental, social or competitive business downturns. Your organization will be able to make valuable IT investments as it better understands what is necessary to make ...
Research July 17 2018
... home and gift brands struggle to compete via paid search on Google. With best-in-class merchandising, mobile-integrated loyalty offerings, and outsize social media performance, beauty brands continue to set the bar across digital dimensions. ...
Research July 02 2019
... change. Our BEACONS Behavior Change Model helps you do just that. Behavior is driven by much more than just individual attitudes. Both capability and social cues affect a person’s ability and willingness to change their behavior. Our guide explains the key factors at play and provides a listening guide ...
Research November 08 2024
... Chief Communications Officers in 2025 Learn CCO priorities, trends and strategic actions for 2025. Disinformation, impersonation and underregulated social media content are some of the significant risks CCOs will face in 2025. To set up for success, latest Gartner research recommends 3 actions that CCOs ...
Research Aug 2017
... Tencent in 1H17. Whether global players compete or collaborate with BAT, the trio represents a disruptive force in digital business across search, social, commerce, payment and AI. Analysis How Can Global Disruptors Differentiate Their Approaches in Asia? What Is BAT Doing in the Face of Global Market ...

Analyst(s):   CK Lu   |   Adrian Lee   |   David Smith
Research Aug 2019
... Already a Gartner client? Current rules and regulators are under stress as society increases digitalization. Declining confidence in digital firms and social media requires a response. CIOs and other executives must collaborate on new rules to protect individuals and groups, while encouraging an innovative ...

Analyst(s):   Mark McDonald
Research Jun 2017
... Partner Processes and Programs Conduct Regular Functional Assessments of Leading PRM Vendors Analytics Mobility Machine Learning and Intelligent Agents Social Media Case Study Nimble Storage Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ilona Hansen   |   Mark Paine   |   Guneet Bharaj
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