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Research Jan 2022
... communicate their request-for-proposal requirements to prospective SFA vendors. Use this research to help guide the three most important areas to communicate in order to improve vendor selection. Gartner Insights Abstract ...

Analyst(s):   Adnan Zijadic
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Premium Research Nov 2024
... As MSEs turn to citizen development using low-code/no-code tools to drive business outcomes and reduce reliance on IT, unchecked use of these tools can increase risk and dilute value. This research helps CIOs safeguard against these challenges and drive meaningful business impact. Overview Strategic P ...

Analyst(s):   CIO Research Team
Research February 01 2022
... Proposition (EVP) to Compete for Top Talent Address immediate talent attrition and shortage by taking the lead on talent and partnering with HR. Editors: Gabriela Vogel, Lily Mok & Lee-Anne Vallée According to HR leaders, the IT function has one of the highest perceived attrition risks in the enterprise (44%). ...
Research June 01 2018
... eBook Master Three CX Fundamentals for Marketing 32% of CMOs rate customer experience as a top 3 priority. Brands are increasingly competing on the basis of customer experience (CX), but expectations and urgency are rising faster than CX budgets. How do you create optimal customer experiences by identifying ...
Announcement May 24 2023
... Latest Releases DENVER, Colo., May 24, 2023 Gartner Announces the 2023 Gartner Marketing and Communications Award Winners Gartner, Inc. has announced the winners of the 2023 Gartner Marketing and Communications Awards during the Gartner Marketing Symposium/Xpo in Denver this week. The awards recognize ...
Research Jan 2025
... Already a Gartner client? Manufacturers are seeking to transform their operations and products to capitalize on evolving dynamics. Product leaders looking to sell to the manufacturing industry must understand customer needs, market trends, and buyer behavior to optimize product planning and go-to-market strategies ...

Analyst(s):   Lillian Oyen-Ustad
Research Mar 2022
... Access Insights Already a Gartner client? As a consequence of the trends in digital geopolitics, CIOs will need to determine the extent to which business operations are impacted by an environment marked by incompatible protocols, overlapping regulatory obligations, digitally isolated consumer markets ...

Analyst(s):   Gavin Tay   |   David Groombridge   |   Tsuneo Fujiwara   |   Brian Prentice
Premium Research Aug 2024
... Gartner First Takes Fresh insights on emerging trends Artificial intelligence is reshaping transportation. This research identifies the most prominent use cases where AI can improve transportation operations. Supply chain technology leaders responsible for transportation can use this as a starting point ...

Analyst(s):   Jose Reyes   |   Carly West   |   Oscar Sanchez Duran
... Client Story How Kenvue Uses Gartner Insights to Drive Business Impact Discover how Meredith Stevens, Chief Operations Officer at Kenvue, leverages Gartner insights to stay up to date on industry trends and empower her team to make informed decisions for business success. Related Gartner resources Gartner ...
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