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Research Oct 2026
... into why deals were won, lost or churned. This research helps revenue and retention leaders identify best-fit software and service vendors to uncover buying decision drivers that can lead to improved win rates. Overview Market Definition Market Description Market Direction Market Analysis Representative ...

Analyst(s):   Rahim Kaba   |   Liz Pellegrini   |   Dan Tolan
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Research Aug 2026
... from single-person messaging to multithreaded plays that address both the operational reality of the CISO and the shared CxO responsibility of the buying committee. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ayelet Heyman
Premium Research Nov 2024
... manage digital CX across multiple digital channels, which results in a disjointed experience. Applications leaders should use digital experience composition and orchestration to modernize and improve customer experience. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended ...

Analyst(s):   Irina Guseva   |   John Field
... performance on organizational priorities with Accelerators. Benchmark against industry leaders with IT Score for Infrastructure and Operations. Ease the tech buying process with the Gartner BuySmart™ tool. Use AskGartner for instant, trusted insights. Spot opportunities with AI Use Case Insights. Accelerate AI ...
Research November 26 2019
... Expert Research Creating a High-Impact Customer Experience Strategy Despite a mandate to create a differentiated and innovative customer experience (CX) strategy that will drive business growth, over 70% of CX leaders struggle to design projects that increase customer loyalty and achieve results. Our ...
Premium Research Aug 2024
... approaches. Technology marketers should capitalize on the latest interactive technologies and trends to address shifting buying dynamics and changing expectations for site experiences. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Alan Antin   |   Jess Walker
... Make CRM and Customer Experience a Technical Reality A Gartner Trend Insight Report Analyst: Chris Fletcher CRM technology is fundamental to the customer experience. Expectations for CRM implementations are high, and time frames for deployments and ongoing enhancements are condensed. As CRM continues ...
Research Apr 2025
... Gartner client? Customer journey maps can take different forms. To discover actionable improvements in customer experience, CMOs must understand customers’ desired end-to-end journeys. Gartner’s Buy/Own/Advocate journey map offers a useful framework for identifying CX problems and opportunities. Overview ...

Analyst(s):   Augie Ray   |   Leah Leachman
Premium Research Sep 2024
... Few organizations focus on cultivating lawyers who help the business achieve its strategic goals. General counsel can use this presentation to explore TE Connectivity’s Leadership Network program, which trains high-potential employees to be both business enablers and effective business partners. Gart ...

Analyst(s):   Rosemarie Griffin
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