Gartner Research

Make CRM and Customer Experience a Technical Reality

A Gartner Trend Insight Report

Expert: Chris Fletcher

CRM technology is fundamental to the customer experience. Expectations for CRM implementations are high, and time frames for deployments and ongoing enhancements are condensed.  

As CRM continues to rapidly evolve, deploying, supporting, integrating and orchestrating the technologies that underpin successful CRM initiatives will become increasingly rewarding and challenging for technical professionals. 

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