... development activities make adoption straightforward for existing customers. However, buyers should be aware of potential obstacles — costly licensing, new services and required upgrades can add complexity to the decision. Still, their experience, resources and partner ecosystems position pacesetters high ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... More Customer-Centric When building content, it's important to use a customer-first, channel-second strategy to design customer experiences that drive loyalty. Use this research to discover a framework to create a clear, customer-centric value statement that reflects exactly what your customers expect ...
... client? Third-party LLMs and AI agents intercept customer interactions, disrupting traditional data-driven strategies and risking a “data drought.” Support leaders must develop the infrastructure, trust frameworks and incentives necessary to engage with customers through third-party agentic ecosystems. Overview ...
... Gartner client? At its core, customer service is built on conversations, and we’ve trained those conversations to orbit around problems. Value-centered service breaks this paradigm, shifting dialogue toward progress and outcomes, where real value is created and customer loyalty is earned. Insights at ...
... Gartner client? As the use of autonomous AI agents grows in data management platforms, customers could face runaway costs from unexpected usage. Data management vendors will see agentic AI adoption fail if customers are not offered agent-level FinOps while using this telemetry to continuously optimize ...
Analyst(s): Sharat Menon | Omar Ansari | Robin Schumacher
... a Gartner client? Marketing spend on demand generation targeting existing customers can be a money pit. AI-powered listening offers a goldmine of insights that increases targeting efficiency to lift conversion rates for customer cross-sell or upsell opportunities. Insights at a Glance Impact Actions ...
... increased customer engagement and measurable growth. Mission-critical priority Transmit Security was looking to remain competitive, remaining relevant, and aligning their roadmap to client needs. How Gartner helped Aligned roadmap with current market trends. Business impact Increased customer engagement ...
... and performance analysis software market revenue grew by 14.6% in 2024 to reach $21.7 billion, primarily driven by the growing customer demand for improved digital experience quality and business performance. Overview Strategic Planning Assumption Market Share Data Overall Market Segment Performance Analysis ...
Analyst(s): Shailendra Upadhyay | Mudit Sharma | Colin Fletcher
... leads After experiencing success with its brand-building initiatives, Swipeclock launched Pay-Per-Lead (PPL) campaigns on the Gartner Digital Markets platform to capture more buyer demand and hit pipeline goals. To get started, the company set its targeting criteria based on its ideal customer profile, ...