... priorities, risking shareholder value. This research helps tech CEOs better understand buyer motivations and strategic intent while ensuring that the customer base is informed and engaged throughout the transaction. Overview Introduction Analysis Gartner Research ...
Analyst(s): Peter Havart-Simkin
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... ahead:
By 2022, profitability will replace customer experience as the CMO’s No. 1 strategic priority, reducing investment in marketing-funded CX programs by at least 25 percent.
Brands that put in place user-level control of marketing data will reduce customer churn by 40 percent and increase lifetime ...
... priorities of the enterprise. The focus of the technology operating model should reflect whether the organization is pursuing efficiency, growth, customer experience or resilience, rather than attempting to achieve all outcomes equally. Implementing this shift requires building alignment with executive peers ...
... Advancements driven by AI, GenAI and immersive technologies will revolutionize customer acquisition in future. Join us to know how tech CEOs are uniquely positioned to leapfrog incumbents by embracing hyperpersonalization, advanced predictive analytics and self-steering sales and marketing models. About ...
Analyst(s): Forest Conner | Patrick Stakenas | Warren Johnstone | David Kung
... Peek Use Business Capability Maps to Prioritize AI Investments This virtual session with Gartner analyst Alexander Hoeppe is your opportunity to experience actionable insights usually reserved exclusively for our clients. How to align AI investments with business strategy As AI continues to reshape industries ...
... Already a Gartner client? Many chief sales officers use linear account tiering to set a range of high- to low-touch engagements and complement their customer segmentation strategy. To drive situationally specific and more productive sales interactions, CSOs must consider the nonlinear, four-box alternative ...
... How Gartner helped The client used Gartner sales assessments to benchmark capabilities, guide sales leader training, and optimize seller time with customers. Business impact Increased sales team maturity, boosted productivity and morale, and optimized processes and leadership to achieve all sales targets ...
... Gartner Analyst Director Analyst Gisele is an experienced audit professional with over 15 years of internal audit experience leading, and transforming audit functions across industries and sectors. She have partnered with Chief Audit Executives (CAEs) and audit leaders worldwide to elevate internal ...
... delivering insight and navigating complex customer decisions. “Success requires moving beyond simply having AI take ownership of some tasks while sellers do the rest. Sellers also need to learn how AI helps them to be more effective and valuable to the customers they support,” says Hessong. Organizations ...