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... assets, products and services. He advises senior business leaders on their digital strategies, taking into account technology innovations as well as customers' behavior and bias. His research explores how technology (blockchain, big data and analytics, AI, digital platforms) represents an opportunity to ...
... increased purview will fail. Success requires CMOs to delegate traditional tasks, upskill teams, build new partnerships, and restructure for data-driven, customer-centric innovation. Insights at a Glance Impact Brief Actions and Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...
... client? Logistics leaders can optimize logistics by breaking down supply chain silos, starting with planning and logistics departments, creating truly customer-centric and agile supply chains that reduce costs. Integrated approaches deliver enhanced end-to-end visibility and decision making, significantly ...
... Access Insights Already a Gartner client? Customer service and support leaders face growing pressure to increase their investments in AI, but most contact center GenAI investments fail to meet their business objectives. This research explains how to rightsize AI spend and identifies leverage points to ...
... Access Insights Already a Gartner client? ServiceNow has emerged as a strategic platform that integrates business workflows across IT, HR, customer service, and beyond. As heads of I&O adopt this platform to drive business transformation, establishing an effective ServiceNow team is critical for success ...
... Access Insights Already a Gartner client? To meet climbing growth targets, CSOs must find new ways to capture elusive revenue growth within existing customers. Inside sales offers another route to unlocking growth, specifically within underpenetrated accounts that do not receive much attention from field-based ...
... Microsoft encourages customers to upgrade from Microsoft 365 E3 to E5 by offering aggressive discounts and promoting its broader feature-set. However, SPVM and IT leaders should jointly assess if — and when — the extra capabilities will offer sufficient value to warrant the licensing cost uplift in the ...
... Access Insights Already a Gartner client? CIOs leading global capability centers must increase customer value and optimize cost. They do this by identifying agentic AI business cases that balance between optimizing operations and maximizing return on people, investments, and future to sustain value across ...
Analyst(s): Remi Gulzar | Brandon Germer | Chet Geschickter