... Both master data management solutions and customer data platforms will master your customer data, but their objectives and capabilities differ. Data and analytics leaders can use this research to determine whether MDM, CDP or a combination of both is the optimal approach for their organization. Gartner ...
Analyst(s): Sally Parker
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... Customers want to build composite applications with low-code tools and APIs, but providers limit how they can consume and buy their products. Product managers must improve their technical and commercial flexibility to increase customer adoption and accelerate growth. Overview Introduction Analysis Gartner ...
Analyst(s): Nicholas Carter | Yefim Natis | Kelli Smith | John Santoro
... Despite organizations adding more self-service content, capabilities and channels, most customer attempts to self-serve are not successful. Gartner experts share innovative approaches for how customer service and support leaders can better drive self-service success within their channels. Session Description ...
... Understanding customer needs and behavior is a top priority in product management for tech providers such as HubSpot. This case study shows how product managers can utilize product analytics insights at scale to make decisions that align with customer needs and overall business objectives. Gartner Research ...
Analyst(s): Reema Khalid Khan | Adrian Lee | Vivek Tomar
... frontline efficiency, a better strategy is to redesign work to support frontline and customer empowerment. Learn how to equip employees with the necessary skills, tools and insights to better educate, enable and reassure customers. Gartner Research ...
... AI is revolutionizing customer service, prompting leaders to find the best collaboration between human agents and technology. Customer service leaders can use this infographic to explore four future roles for agents and align human-AI capabilities with strategic goals. Overview Contributors Gartner Recommended ...
Analyst(s): Kathy Ross | Karan Anand | Jonathan Schmidt
... When demand exceeds supply, organizations often fall into a reactive position to prioritize customers. Supply chain planning leaders can use this research to develop a clear strategy for product and customer allocation across markets before product shortages happen. Overview Introduction Analysis Gartner ...
... potentially successful lead for the sales team[6]. A “touch” is any outreach to the prospective customer in the form of an email, newsletter, phone call, in-person visit or other sources. 5. Ensure positive visitor experience with CTAs Brainstorm incentives (e.g., white paper, live webinar or a free trial) for ...
... existing accounts. CMOs at these organizations can foster customer lifetime value and drive growth using four high-impact techniques to generate demand from customers already on the books. Upshot What You Need to Know No. 1. Gather Customer Intelligence to Drive Sustainable Revenue No. 2. Use Predictive ...