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Premium Research Jan 2026
... In today’s highly connected world, DaaS delivers vital secure, cloud-hosted virtual desktops with centralized management and flexible, usage-based access. This note guides heads of infrastructure and operations to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Community Contributor
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Research Nov 2025
... Access Insights Already a Gartner client? End-user spending in CRM will grow through 2029 at a constant currency CAGR of 14.4%, driven in part by generative and agentic AI. Providers in each CRM market should focus on tangible AI outcomes for their investments, including references, ROI examples, and ...

Analyst(s):   Kanchi Bindal   |   Julian Poulter   |   Roland Johnson   |   Amarendra .
Premium Research Nov 2025
... CIAM vendors vary widely in their features, such as support for diverse user types, robust developer experience and deployment flexibility. Identity architects, evaluating CIAM tools, can use this research to develop solution criteria that cater to their organizational needs. Overview Solution Criteri ...

Analyst(s):   Nat Krishnan   |   Mary Ruddy
Research Jan 2026
... Access Insights Already a Gartner client? Microsoft’s bold bet on GenAI and agents has improved M365 Copilot’s value proposition. However, large-scale adoption remains uncertain amid caution, economic headwinds, and limits to the AI readiness of organizations. Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Craig Roth
Premium Research Dec 2025
... External attack surface management involves processes and technologies to identify internet-facing enterprise assets and exposures vulnerable to threats. This note guides cybersecurity leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Readin ...

Analyst(s):   Peer Community Contributor
... Buyer’s Journey Learn how to reach, engage and convert global B2B software leads. Increase sales on a global scale through the growing base of international software buyers. Predict and prepare for buyer behavior in global markets through research insights, global buyer analysis, purchase journey mapping ...
Research Nov 2025
... face rising cost pressures, and indiscriminate cost-cutting can erode margins and strategic capabilities. This step-by-step guide helps CSCOs use customer profitability analysis to distinguish justified costs from waste, and align supply chain decisions to protect margins and support growth. Gartner ...

Analyst(s):   Michael Dominy   |   Mónica Pellerano
... segments. Content is an integral element of an effective sales funnel or customer journey map. This audience-specific content is strategically designed to push potential customers through each phase of the sales funnel journey. How do you successfully deploy sales enablement in your sales organization ...
Research August 01 2024
... leveraging customer behavior insights to develop service strategies that enhance the customer experience and operational efficiency. Download the Customer Behavior Insights report to: Understand customer concerns about AI in service Align your strategy with modern customer preferences Leverage customer behavior ...
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