Sellers are overwhelmed by the volume of internal support resources provided by their organizations. This increased internal complexity is causing lost or stalled deals. The traditional resources being provided by organizations are not aligned to the discontinuous way that customers move through the buying journey. These trends are leading to lower conversation rates and struggles for buyers trying to complete the purchase process.
How to Streamline Deal Approval While Protecting Margins
When the economy is healthy, operational inefficiencies can be overlooked. In a downturn, however, CEOs and CFOs often look to operational improvements as the first counterbalance. Gartner can help you get ahead of this imperative by establishing a financially and operationally sound deal approval processes.