... Access Insights Already a Gartner client? CIOs, CTOs and software engineering leaders should use this guide to systematically design, pilot, and scale AI applications, assistants and agents, addressing challenges in architecture, team skills, and leadership buy-in to deliver measurable business value. ...
Analyst(s): Alex Coqueiro | Nitish Tyagi | Dave Micko | Tigran Egiazarov | Philip Walsh | Shiva Varma
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... Customerjourney execution and privacy concerns continue to challenge digital marketing leaders in delivering comprehensive browsing experiences. Learn how to optimize website and mobile strategies by providing decision support, easing access to valued information and promoting digital assets. Introduction ...
... B2B marketing automation platforms generate and nurture high-quality leads, and enable multichannel engagement to guide customerjourney progression. Marketing operations leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...
... Client Story Driving Success in the Submetering Business: ista’s Journey with Gartner ista, a leading company in the submetering business, is specialized in helping owners of multifamily houses manage their buildings by measuring heat and water consumption. ista sought the expertise of Gartner to harness ...
... B2B MAPs help organizations manage leads and accounts across the customerjourney and enable engagement with existing customers. Marketing operations leaders need to conduct a structured vendor assessment based on use cases to ensure the selection of a suitable B2B MAP for the business. When to Use ...
Analyst(s): Alan Antin | Rick LaFond | Matt Wakeman | Jeffrey L. Cohen
... CSPs can link customerjourney improvements to employee experience to enhance business outcomes in a new hybrid future of work. CSP CIOs can use this trend analysis to explore how to support a “total experience” strategy to improve customer centricity, growth and employee satisfaction. Overview Strategic ...
Analyst(s): Susan Welsh de Grimaldo | Juha Korhonen
... determined to lead. The time for experimentation is over; enterprises must move decisively from pilots to scaled deployment and transformative impact. This journey map is your blueprint for action. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Joe Ham | Var Shankar | Haritha Khandabattu | Pieter den Hamer
... 3 Steps to Start Your RPA Journey Discover how you can achieve cost savings and deliver business value from robotic process automation. Analysts: Naved Rashid, Saikat Ray Robotic Process Automation (RPA) promises to deliver cost savings and efficiency by automating routine manual and repetitive processes ...
... As privacy regulations tighten and touchpoints multiply, delaying data unification risks immediate market irrelevance, making investment in customer data platforms critical. This note guides chief marketing officers to learn from ratings and reviews shared by their peers on Gartner Peer Insights. Gartner ...