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... Pace of Innovation To take a customer first approach to innovation, the client needed to merge the traditionally technical IT engineering side with the product side of the business but needed guidance on how to do so effectively. Mission Critical Priority To take a customer first approach to innovation ...
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... The keys to winning the AI race are shifting. To succeed in 2026, chief product officers must bridge the gap between AI innovation and customer adoption while rapidly harnessing AI’s potential internally. This Gartner webinar outlines the top strategic imperatives for CPOs and provides actionable steps ...

Analyst(s):   Ron Burns   |   Chris Meering   |   Charles Sutherland   |   Dan Tolan
... explore what is customer lifetime value and how it can help you better serve your customers. Dive into more insights to attract and retain high-value customers with our on-demand webinar: Understanding Software Buyer Regret: How to Reach the Right Customers and Avoid Churn What is customer lifetime value ...
Premium Research Jun 2026
... Product owners are critical to building successful customer solutions using agile development. Product owners must employ a broad range of product management practices to solve complex business problems and maximize the value produced by Scrum teams. Overview Problem Statement The Gartner Approach The ...

Analyst(s):   Peter Hyde
Premium Research Jun 2026
... To drive operational excellence, heads of logistics must adopt AI-driven LMD platforms to reduce costs and strengthen customer loyalty. Embrace agentic AI for exception handling and API-first platforms to improve integration and connectivity. Insights at a Glance Strategic Planning Assumption Issue ...

Analyst(s):   Oscar Sanchez Duran   |   Zee Zakaria   |   Nathan Lease
Premium Research May 2026
... Delays in deploying an email marketing platform directly lead to missed revenue, weaker customer engagement and slower response to market shifts. This note guides digital marketing leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Community Contributor
Research May 2026
... convergence where once-distinct market categories increasingly overlap. Success depends on navigating the complexities of new ecosystem dynamics to win customers. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Dennis Gaughan
Premium Research Jun 2026
... AI-enabled credit risk analysis predicts customer default risk and quantifies expected loss so finance teams can make faster, more consistent credit decisions and manage receivables exposure proactively. CFOs should reference this implementation guide as they assess, pilot and operationalize this AI ...

Analyst(s):   Ash Mehta   |   Grace Gstalder   |   Twisha Sharma   |   Tamara Shipley   |   Alex Levine
Research July 05 2022
... A Digital Twin of a Customer Predicts the Best Consumer Experience Featured article from Gartner Business Quarterly As a result of changing customer behaviors following the COVID-19 pandemic, organizations are being forced to rethink how to anticipate customer behaviors. One way organizations are anticipating ...
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