... Plan You Can Use More Client Success Stories Mission-critical priority Undergo a massive digital transformation to meet the growing demands of the customer base and enhance marketing’s role. How Gartner helped Leveraged Gartner Marketing Maturity Assessment tool to identify improvement areas and guided ...
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... technology leaders to confront moat erosion with a coherent, AI-literate response. Temporal disruption is shifting customer loyalty AI assistants, search layers and comparison engines are helping customers make decisions before they reach brands or suppliers. Insurance companies see their old moats carved from ...
... receding. This shift spans both business-centric work such as acquisition of budget for martech, and driving adoption and utilization to support customerjourneys, to more technical work such as configuration and deployment of new martech, and managing vendor relationships and contracts; management of all ...
... speed up, driving new ways to interact and automate. By 2030, digital commerce leaders must leverage smart technology to boost efficiency and meet customer expectations. Gartner Insights Abstract ...
... General managers set the strategy and direction for a high tech company. This requires them to combine technology and products with customers and the business model. This presents a unique leadership challenge in winning the AI Race. Overview Recommended Actions Gartner Recommended Reading Gartner Insights ...
... using social media to connect with customers Why should you use social media to interact with your target customers in the first place? Here are a few key reasons social media is one of the most powerful tools for promoting your software offerings: Increased customer loyalty and satisfaction. Social media ...
... acquisitions because sellers are impacted as employees as well as customer-facing representatives. To manage risks and create value associated with an acquisition integration, sales leaders can use this guide to: Prioritize employees over customers Promote tactical execution over strategic understanding Ensure ...
... Customer service and support leaders rely on supervisors to drive representative performance but often overlook the barriers supervisors face to achieving this goal. Left unaddressed, these barriers can lead to lost productivity, wasted time and decreased job satisfaction. Session Description Gartner ...
Analyst(s): Alessio Meloni | Jason Barberio | Melissa Fletcher
... driving employee engagement and performance but, reactive coaching practices delivered without a framework inhibit rep performance and drive attrition. Customer service and support leaders can use this research to transform coaching practices and boost workforce performance. Overview Introduction Analysis ...
Analyst(s): Melissa Fletcher | Jonathan Schmidt | Kathy Ross