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Research Nov 2015
... Way Into Agriculture Big Data Analytics B2B Service Industry Examples 11. FedEx SenseAware Tracks Location and Condition of a Package Through Its Journey 12. Generali Insurance Issues IoT Open Innovation Call and Makes a "Techquisition" 13. Munich Re Insurance Sponsors Internet of Things Startup Accelerator ...

Analyst(s):   Hung LeHong   |   Mark Raskino   |   Don Scheibenreif
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... marketing-led growth. It allows marketers to refresh their target audiences daily with hot prospects and tailor content to meet buyers where they are in their journey. Imagine reducing wasted resources every day by targeting decision makers at companies closer to purchase with the content they want to see. It’s a ...
Article January 21 2026
... Most heads of IT infrastructure and operations (I&O) report that AI usage is meeting or exceeding expectations across key drivers, such as enhancing customer experience, improving efficiency and performance, and optimizing costs. However, aligning with the CIO and clearly demonstrating the business value ...
Client Story August 11 2023
... touchpoints, a Gartner-led strategy session, and best-practice research content. Business impact The client created a roadmap for the integration journey, improved decision-making processes, and saved time and money. Industry Medical Device Manufacturing Revenue Over $2 billion Employees Approximately ...
Research Aug 2021
... Compliance Workforce Engagement Management Virtual Customer Assistant Customer Administration Portal Multilingual Support Pricing and Contract Elasticity Carrier Services SLAs and Trust Center Customer Service and Support High-Volume Customer Call Center Customer Engagement Center Agile Contact Center North ...

Analyst(s):   Pri Rathnayake   |   Steve Blood   |   Drew Kraus
Research May 2019
... Digital Business Impacts on Customer Economics and Operating Leverage Customer Economics Key Metrics in Customer Economics Digital Lowers Customer Acquisition Costs Digital Improves Customer Lifetime Value Targeting and Segmentation Customer Retention Brookson Uses Customer Churn Analytics to Create a ...

Analyst(s):   Chet Geschickter   |   Sanil Solanki
Conference May 18 - 19
... Adapt GTM Execution for the Modern Buyer Siloed execution and shifting buyer behavior are slowing growth. Learn how to optimize GTM execution, enhance customer engagement and align sales and channel strategies to increase retention, accelerate deals and drive stronger revenue outcomes. Track C: Unlock Sales ...
Conference Highlight September 02 2021
... digital commerce by adding machines and human-machine customer journeys to the mix.” The Future of Events: Mastering the Pivot Presented by Kristina LaRocca-Cerrone, Director, Advisory at Gartner, and Nicole Greene, Senior Director Analyst at Gartner Marketing events have evolved to become an integral part ...
Research Oct 2019
... concept into something tangible and executable. The IT organizational structure can serve as a lens to help CIOs better communicate the transformation journey and the operating model’s role in enterprise success. Analysis Understanding the I&T Operating Model Transformation to Becoming a Digital Business ...

Analyst(s):   Donna Scott   |   Tomas Nielsen
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