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Webinar On-Demand
... operationalize culture change in your organization. Gain examples of culture change from real-life stories, which includes being more data-driven, more customer-centric and more collaborative, to demonstrate how to make those changes stick. •Learn how to change your organization’s culture •Create understanding ...

Analyst(s):   Christie Struckman
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Research January 12 2022
... Accelerate Digital for Future-Ready Business Frameworks for composable tech, empowered customers and the future of work Enhanced customer engagement and value are top expected outcomes from digital business investment It’s no longer enough to execute digital transformation at the speed of business. You ...
Research Mar 2017
... and how CIOs must consider user/customer experience technologies. Key Challenges Introduction Analysis Begin to Experiment With and Implement CAPs and Their Component Parts as Part of CIOs' Digital Business and Cloud Strategies to Take the Next Leap in UX and Customer Interaction Evaluate Disruptor CAP ...

Analyst(s):   David Yockelson   |   Tom Austin
Research March 13 2024
... scale, and value of their work. Large enterprise companies should adopt various practices to enhance customer value, expedite time-to-market, and foster product innovation. Improve outcomes and customer value by incorporating the lessons and best practices of startup companies in three areas: Increased ...
... Story Transforming Brand Strategy for B2B Success Gartner assisted Pentair in refining their brand strategy to better resonate with customers and unlock the value of customer relationships by transitioning from a branded house strategy to a more effective brand positioning. Mission Critical Priority The ...
Research July 16 2025
... this guide shows how to make D&A and AI central drivers of transformational growth—delivering quantifiable impact across revenue, cost optimization, customer experience, and more. This Gartner Roadmap reveals practical steps to help you: Align D&A and AI with strategic business priorities Identify, prioritize ...
Research May 20 2025
... CMOs are responsible for their teams’ ability to deliver high-performing programs that drive awareness, pipeline and engagement among prospects and customers. Tech CMOs and their marketing teams — especially those in the midst of ongoing AI innovation — should use insights from the 2024 Gartner Tech Marketing ...
Research Jan 2024
... providers are deepening their insurance verticalization at the same time as insurtech solution providers are building their customer base. Product leaders must better grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics ...

Analyst(s):   James Ingham
Research Jan 2024
... in digital self-service channels, few customers fully resolve their service and support issues in self-service. Organizations need a strategy to increase self-service adoption and success rates, and deliver seamless connections to assisted channels when customers need them. Scope Analysis Topics Suggested ...

Analyst(s):   Eric Keller
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