2024 Tech Marketing Benchmarks Survey Insights

After several years of ongoing market disruptions and budget declines, tech marketing budgets have risen in 2024, stabilizing technology marketing efforts. 

As always, tech CMOs are responsible for their teams’ ability to deliver high-performing programs that drive awareness, pipeline and engagement among prospects and customers.

Tech CMOs and their marketing teams — especially those in the midst of ongoing AI innovation — should use insights from the 2024 Gartner Tech Marketing Benchmarks Survey to benchmark their programs in 2024 and plan for 2025.

The 2024 Gartner Tech Marketing Benchmarks Survey analyzes key benchmarks around marketing investments, brand strategy and activation, brand awareness, demand generation and account-based marketing (ABM) for technology marketing organizations.

Use insights in this infographic to:

• Optimize your brand strategy
• Align with buyer readiness
• Elevate your ABM programs