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... Story Transforming Brand Strategy for B2B Success Gartner assisted Pentair in refining their brand strategy to better resonate with customers and unlock the value of customer relationships by transitioning from a branded house strategy to a more effective brand positioning. Mission Critical Priority The ...
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Research July 16 2025
... this guide shows how to make D&A and AI central drivers of transformational growth—delivering quantifiable impact across revenue, cost optimization, customer experience, and more. This Gartner Roadmap reveals practical steps to help you: Align D&A and AI with strategic business priorities Identify, prioritize ...
Research May 20 2025
... CMOs are responsible for their teams’ ability to deliver high-performing programs that drive awareness, pipeline and engagement among prospects and customers. Tech CMOs and their marketing teams — especially those in the midst of ongoing AI innovation — should use insights from the 2024 Gartner Tech Marketing ...
Research Jan 2024
... providers are deepening their insurance verticalization at the same time as insurtech solution providers are building their customer base. Product leaders must better grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics ...

Analyst(s):   James Ingham
Research Jan 2024
... in digital self-service channels, few customers fully resolve their service and support issues in self-service. Organizations need a strategy to increase self-service adoption and success rates, and deliver seamless connections to assisted channels when customers need them. Scope Analysis Topics Suggested ...

Analyst(s):   Eric Keller
Premium Research Mar 2024
... provider for IT leaders at midsize to large enterprises. Cisco uses an acquisition strategy to address changing customer requirements; however, integration across its products and pricing remain customer challenges. Overall Rating: Detailed Rating Gartner Recommended Reading Note 1: Gartner’s Financial Statement ...

Analyst(s):   Ant Allan   |   Jonathan Forest   |   Frank Marsala   |   Mike Leibovitz   |   Colin Fletcher   |   Peter Firstbrook   |   Evgeny Mirolyubov   |   Christine Tenneson   |   Pankil Sheth
Research Mar 2024
... Great customer experiences and relationships don’t happen by chance, they must be designed into a service. Many organizations fail to do this by focusing too much on technology solutions. To avoid this, enterprise architects must support use of a human-centric design process focused on the customer. Overview ...

Analyst(s):   Marcus Blosch   |   Don Scheibenreif
Premium Research Oct 2024
... QSR point of sale continues its transition to a customer-centric platform designed to support new ways of customer engagement through new business models in unified retail commerce. CIOs of Tier 1 QSRs can use this guide to understand the capabilities of the solutions available in the market. Overview ...

Analyst(s):   Max Panther Hammond
Premium Research Jan 2025
... increasing conversions and order value. Digital commerce leaders can use this research to learn how to pilot AI agents for customer and employee use cases that have high impact on revenue, customer satisfaction and productivity. Overview Strategic Planning Assumptions Introduction Impacts and Recommendations ...

Analyst(s):   Sandy Shen
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