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Premium Research Apr 2024
... that technology service providers should exploit in new products and services. Product managers should focus on simulating digital moments to help customers realize business value more quickly. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tracy Tsai
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Premium Research Jun 2024
... SAP ECC mainstream maintenance ends in 2027, and customers must decide whether to migrate to SAP S/4HANA, evaluate extended maintenance or move to a third-party provider. Sourcing, procurement and vendor management leaders can explore three options to determine an ERP sourcing solution that fits their ...

Analyst(s):   Shubham Rathore   |   David Penny   |   Allan Wilkins   |   Tom Sieber
Premium Research May 2024
... Mastering innovation is more than knowing your customers or competition; it requires immersion in the ecosystem of your business. As technologies like GenAI accelerate change, executive leaders must build value through co-creation with diverse partners to bring solutions swiftly to market. Overview ...

Analyst(s):   Tsuneo Fujiwara   |   Darren Topham   |   Michelle Bazargan
Premium Research May 2024
... Tech Growth & Innovation Conference helped vendors supercharge their growth engine in light of generative AI, economic uncertainty and evolving B2B customer demands. Listen to this month’s Time to Value podcast to hear Gartner’s most popular insights from the event. Overview About the Guest Gartner Recommended ...

Analyst(s):   David Yockelson   |   Adrian Lee   |   Jill Silva-Braga
Premium Research May 2024
... To be successful, ABM requires active support and participation from all market-facing and supporting functions, including marketing, sales, customer success and executive leadership. Use this RACI matrix to ensure stakeholder participation and set expectations for your ABM program. When to Use Directions ...

Analyst(s):   Jenifer Silverstein
Premium Research May 2024
... obligations extend beyond the security team. This podcast discusses the challenges and provides actionable advice that enables executive leaders to boost customer trust and create value through broader, deeper client engagement, purpose limitation, data life cycle governance and privacy UX. Overview About the ...

Analyst(s):   Bart Willemsen   |   Frances Karamouzis
Research Jun 2024
... Access Research Already a Gartner client? Customer service and support leaders understand the potential cost savings of self-service channels but struggle to create a comprehensive self-service strategy. This research details the key principles of a self-service-dominant service organization. Overview ...

Analyst(s):   Olivia Foster   |   Keith McIntosh
Premium Research Jul 2024
... Websites are crucial in successful digital marketing. Poor website experiences can stifle business performance and decrease customer satisfaction. CMOs can use this research to define the strategy, assess resource needs and document the defined scope of work for their website optimization project. Overview ...

Analyst(s):   Kassi Socha   |   Nicole Greene
Research Jun 2024
... agreed to acquire IBM’s QRadar SaaS assets, demonstrating the continued evolution of security operations. Splunk may acquire QRadar’s on-premises customers that wish to remain on-premises. Investors in emerging companies should note vendors with security automation capabilities. Essential Insight Gartner ...

Analyst(s):   Frank Marsala
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