Published: 22 April 2024
Synthetic data, personalization, conversational AI, and AI agents are key generative AI capabilities that technology service providers should exploit in new products and services. Product managers should focus on simulating digital moments to help customers realize business value more quickly.
The 2023 Gartner Impact of GenAI on Tech Providers Survey indicates that product managers are focused on enhancing products and services through generative AI (GenAI). Their top three priorities are product/service quality, customer experience and time to value realization.
GenAI, with its adaptive and action-oriented capabilities, is fundamentally reshaping the software product landscape, steering software innovation toward an increasingly AI-intensive paradigm.
GenAI has transformed hardware requirements by adding software-defined capabilities that meet various customer and user experience (UX) needs more flexibly and cost-effectively. This challenges vendors who have not yet invested in AI technology.
The 2023 Gartner Impact of GenAI on
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