... reaping its full benefits. They should apply the lead generation steps outlined in this research to mine more opportunities from within their existing customer contact base and improve lead flow and quality. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Carrie Cowan | Viharika Peddi
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... Product leaders who clearly differentiate how they add value and solve the business challenges of their oil and gas customers will stand out. Product leaders undertaking product development and marketing activities targeting oil and gas should use this research to guide their positioning statements. ...
... The range of content types makes it difficult to choose the right mix. This research highlights six content types by investment, customer engagement level, use cases and the marketing objectives they support. Digital marketing leaders can use this research to plan an optimal mix of content types. Overview ...
... IoT and digital twins, to profitably transform themselves. CG CIOs must prioritize digital investments to scale personalized products and improve customer experiences for margin and revenue growth. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Gartner Research ...
Analyst(s): Ellen Eichhorn | Michelle DeClue | Sohard Aggarwal
... Access Research Already a Gartner client? Salesforce renewals are more challenging than ever. Customers must strategically leverage timing, tactics and forecasting to reduce costs. This research provides sourcing, procurement and vendor management leaders with a five-phase approach to optimize renewal ...
Analyst(s): Rebecca Martin | Hannah Decker | Ciaran Hudson
... Access Research Already a Gartner client? Shared services organizations are taking a customer-centric view of their services to scale and accelerate product delivery. This research offers CIOs a structured approach to move shared services teams beyond transaction execution to optimizing service experiences ...
Analyst(s): Nathanael Callan | Tomas Nielsen | Monika Sinha | Cassio Dreyfuss | Mike Cisek
... Leveraging investments in marketing automation requires CMOs to motivate and coordinate key stakeholders across customer-facing functions. Learn how dsm-firmenich drove adoption of its marketing automation platform through multilevel evangelization and value-based use-case prioritization. Case Overview ...
... Content about customer success can build credibility with buyers and inherently differentiate you, but it is often narrowly applied. Tech CEOs must imagine a full spectrum of content — not just case studies — based on the proof needed and the core message it is meant to support. Overview Introduction ...
... startups claim to have AI (including generative AI) capabilities in their products and services; however, the term “AI” means different things to customers. This research offers tech CEOs guidance for specifying the problem being solved and the type of AI used to communicate its value. Overview Analysis ...