Published: 06 May 2024
Most tech startups claim to have AI (including generative AI) capabilities in their products and services; however, the term “AI” means different things to customers. This research offers tech CEOs guidance for specifying the problem being solved and the type of AI used to communicate its value.
Nearly every tech provider is now using the term “AI” or “generative AI” in their product naming or messaging, making it difficult for customers to compare solutions and understand the problem it solves.
Tech providers that use product names (or taglines) with descriptors of the type of AI technology used, and the targeted user role, create more differentiation in their products. This leads to higher customer traction.
Lead with the unique and relevant ways AI in your product improves decision making, processes or the user experience by addressing the specific business problem AI will solve more effectively or efficiently
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Analysts:
Jim Hare, Carrie Cowan, Eric Hunter
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