Published: 07 March 2024
LinkedIn is a productive networking and lead generation tool, yet many tech CEOs are not reaping its full benefits. They should apply the lead generation steps outlined in this research to mine more opportunities from within their existing customer contact base and improve lead flow and quality.
Application of a lead generation process is critical to finding success on a networking channel like LinkedIn, yet tech CEOs too often don’t apply it to their own existing customer contact base.
Sporadic bursts of outbound communication or an over-reliance on relationship-based referrals is limiting to tech CEOs with a LinkedIn presence and customer network.
Lead generation opportunities manifest when tech CEOs extend their focus beyond just senior executives/sponsors they have worked with on previous projects and into the extended contact base, where there is a more immediate recognition of requirements for those they can assist.
Collect and collate
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Analysts:
Carrie Cowan, Viharika Peddi
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