... as customer needs change. How is agile marketing different from traditional marketing? While traditional marketing tends to have a more static and inside-out strategic focus, with ad hoc project prioritization, siloed accountability, and lower transparency, agile marketing offers a more customer-focused ...
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... 2025 Gartner Marketing & Communications Awards Measurement and Reporting Excellence The winner of this category is Wells Fargo for their Customer Engagement Engine - the new way of decisioning! Wells Fargo tackled the challenge of optimizing offer opportunities by partnering with Pega to enhance their ...
... maintaining control and resilience. This enables CIOs to manage costs strategically in order to spend smarter and scale faster. Other steps in that journey include: Enabling financial transparency: Shifting from asset‑level tracking to outcome‑driven metrics so stakeholders see spend in the context of ...
... workflows toward a future autonomous state. In this keynote, Gartner experts will share how CFOs can learn how to leap-frog forward on their digital journey.
Speakers:
Mary Mesaglio, Managing VP, Research, Gartner
Dennis Gannon, VP, Advisory, Gartner
Exhibitor Showcase: Attendees will get exclusive ...
... Supply Chain Organization Design and Talent Journey toward a more effective supply chain organization structure for the next-generation supply chain workforce. CSCOs understand that operating models need to change to deliver evolving business goals 90% of supply chain leaders are executing or planning ...
... Use this research to make strategic investment decisions that will enable an AI-first organization that improves seller efficiency, performance and customer engagement. Analysis Definition: Why This Is Important Business Impact Drivers Obstacles User Recommendations Sample Vendors Gartner Recommended Reading ...
Analyst(s): Adnan Zijadic | Dan Gottlieb | Guy Wood | Sandhya Mahadevan | Melissa Hilbert
... access to new technologies, business disciplines and services that increase operational efficiency, manage risk and drive innovation, thus improving customer experience and competitiveness. This Hype Cycle analyzes emerging technologies and innovations for their readiness and urgency to adopt. Analysis ...
Analyst(s): Sudip Pattanayak | Marc Halpern | Alexander Hoeppe | Kentaro Shikanai
... receivables risk, looking at a customer’s financial health, fails to spot some of the main reasons for nonpayment (see Figure 1). Assess Customer Behavior
Gartner experts recommend that finance teams assess customer behavior to determine who will pay.
“Analyzing customer behavior can be challenging because ...
... marketing channels. These brands therefore have an opportunity for improving their site experiences to further capitalize on marketing messages and drive customer conversion. Diverse sectors are represented in this category, with grocery and beauty falling into it most frequently. Examples include Glossier, ...