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Premium Research Jun 2026
... As data fragmentation and compliance penalties soar, delayed oversight threatens immediate operational failure. This note guides data and analytics leaders to learn from ratings and reviews shared by their peers on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Insights Abstract ...

Analyst(s):   Peer Community Contributor
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Premium Research May 2026
... On 9 April 2026, ServiceNow introduced its new AI-native commercial model in order to transition away from the traditional application pricing models. The following insights help IT leaders navigate tier changes, plan conversions proactively, and avoid steep overage penalties during upcoming renewal ...

Analyst(s):   Jan Cook   |   Christopher Dixon   |   Lance Pate
Research May 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Rahim Kaba, VP analyst Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rahim Kaba
Premium Research Jun 2026
... AI enablement through cloud-based CRM is driving automation, improved service delivery and personalization for government constituent engagement and services. Government CIOs should use this research to improve their understanding of the cloud-based CRM market and drive their investment decisions. In ...

Analyst(s):   Daniel Nieto   |   Roland Rivera   |   Robert Stoneman   |   Dean Lacheca
eBook August 05 2026
... given order.) The steps to successfully transform your business with AI are: Map workflows, unify customer data and define requirements to identify AI GTM business opportunities. Predict unique customer needs and deliver personalized engagement using automated AI outreach systems. Prioritize AI investments ...
Premium Research May 2025
... extraordinary expectations from the enterprise, customers and their teams, pushing them to adapt their organizations. However, many are unprepared for the strategic changes ahead. This research helps CMOs prepare, plan and execute a transformative journey to growth. Overview Conclusion Contributors Gartner ...

Analyst(s):   Kristina LaRocca-Cerrone   |   Alex De Fursac Gash   |   Sharon Cantor Ceurvorst   |   Carlos Guerrero
Research January 29 2026
... Improve Employee Experience to Drive Improvements in Customer Experience Identify key factors to improve employee journey and empower employees to positively impact the CX. Experts: Gene Phifer Organizations recognize the importance of great customer experience (CX), but often struggle to understand why ...
Podcast August 27 2026
... lack of a clear plan for communicating about them. The discussion includes how marketing leaders should leverage customer insights to communicate about the program across the customer journey, and how to collaborate with internal partners to get buy in for the program. Listen to this podcast now! Apple ...
Premium Research Jan 2026
... Customer experience relies on coordinated strategy and resources among teams such as sales, marketing, service and technology. This guide helps CMOs create a steering committee, aligning CX strategy and resources among cross-functional peers to deliver CX initiatives that drive retention and growth ...

Analyst(s):   Martin DeWitt
Items per page: 640–648 of items 72 of 856 pages