... trillion-plus global ad industry captures nearly one-third of the average CMO budget. Most spend flows through self-serve buying platforms built on data, technology and embedded AI. Ad platforms offer audience and inventory access via search, social, streaming, retail and other paid media. Strategic ...
Analyst(s): Sarah Brennan | Jessica Dervyn | Eric Schmitt | Andrew Frank
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... beyond transaction-focused systems of record into event-enabled applications that use AI, conversational workspaces, composable architectures and unified data to orchestrate what happens next. The pursuit is contextual autonomy, shifting CFO focus to governing AI, managing exceptions and linking operations ...
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... Apps Will Be Developed on Existing Data Management Platforms.” Unstructured Data Quality: How to Improve Trust to Ensure AI-Ready Data Presented by Ramke Ramakrishnan VP Analyst, Gartner Data architects are increasingly tasked with providing high-quality unstructured data for AI models. However, efforts ...
... Gartner 7th CDO Survey As a data and analytics leader, including the chief data officer (CDO) for your organization, you champion data and analytics (D&A) as a strategic asset. You are expected to create and implement a data and analytics strategy aligned to business goals, increase cost savings, improve ...
... client? The on-premises public cloud style of distributed cloud has generated high interest due to multiple product launches. Low-latency workload and data-residency requirements, coupled with ease of management, are primary drivers for initial investment in these offerings. Overview Strategic Planning ...
... Overlapping security incidents required regulatory intervention Low board confidence in the organization’s ability to protect data Needed a robust cybersecurity program to strengthen data integrity, compliance and forensic capabilities Needed to rebuild stakeholder confidence in cybersecurity strategy The results ...
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