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Premium Research Jun 2025
... No-code agent builder tools aim to make AI agent creation possible for all employees. While the technologies are still immature, digital workplace leaders need to start maturing their practices by addressing three key impacts of citizen development expanding to encompass AI agent building. Overview ...

Analyst(s):   Keith Guttridge   |   Jason Wong
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Research Jul 2025
... product-centric operating model to drive growth and transformative value. Use this Strategic Roadmap to aid the design, implementation and evolution of digital products and services. Overview Introduction Future State Current State Gap Analysis and Interdependencies Migration Plan Gartner Recommended Reading ...

Analyst(s):   Brandon Germer   |   Erin Neus-Cheong
Research Sep 2024
... a Gartner client? This interactive data story allows CMO leaders to benchmark brands’ digital marketing channel performance against 1,178 brands across five industries. Use this tool to understand the current digital marketing channel performance, and identify gaps and opportunities for improvement. ...

Analyst(s):   Noam Dorros
Research Feb 2022
... increase revenue and improve customer experience by being collaborative, unified and digitally optimized across all customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. Scope Analysis Topics Suggested First Steps Essential Reading ...

Analyst(s):   Melissa Hilbert   |   Dayna Ford
Premium Research Oct 2019
... Insights Already a Gartner client? Genpact has transformed itself into a digital service organization using offensive, defensive and self-disruption strategies. The company leverages AI and a network of partnerships to deliver digital success. CIOs should use Genpact as a smaller supplier with agile responsiveness ...

Analyst(s):   Daryl Plummer
Research Aug 2019
... application leaders responsible for digital commerce must anticipate the future of consumer payments. Payments have the potential to be entirely cashless, but may bring additional challenges in reliability, security and convenience. Analysis Mobile Payment and Digital Wallets Open Banking and Interoperability ...

Analyst(s):   Dayna Ford   |   Akif Khan
Premium Research Nov 2023
... Generative AI is increasingly impacting the digital commerce search and discovery experience. This research helps application leaders explore how digital commerce organizations evaluate GenAI to enhance the search and discovery experience. Gartner Insights Abstract ...

Analyst(s):   Mike Lowndes   |   Aditya Vasudevan
Premium Research Mar 2025
... Constant digital marketing landscape evolution makes best-in-class strategy challenging for CMOs to achieve. Learn how “Genius” brands foster innovation via long-term strategy, deepen customer understanding with tech and talent and deliver relevant touchpoints by enabling high-performance execution. ...

Analyst(s):   Leah Leachman   |   Matt Moorut   |   Sharon Cantor Ceurvorst
... delivered value Gartner research and tools Analysts guidance on key subjects Regular meetings with executive partners on strategy development The Digital Transformation Journey of Guiyang Business challenges Three challenges have to be tackled before Guiyang becomes the “Data Valley of China”: • Substantial ...
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