Digital business transformation is a long journey that doesn’t really have a finish line. Interest can easily wane after a year or two of investment. Or a crisis comes along that constrains discretionary spending. Quite often, the hard process of transformation invokes a crisis of meaning for executive leaders and their organizations, which forces them to think: Is digital business transformation really right for us? Where are the quantifiable results? Should we have placed different bets?
Executive leaders can use this research to know what the traps are in advance and learn ways to deal with them.
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