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Research Aug 2019
... The future of SPM embraces efficiency through core incentive compensation management, and effectiveness through advanced analytics and planning, and optimized sales productivity. This Toolkit will help application leaders build a focused and prioritized requirements document for selecting vendors. Wh ...

Analyst(s):   Melissa Hilbert   |   Melissa Hilbert
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... and outcome-driven measures to guide digital transformation decisions and demonstrate value Citizen expectations continue to rise as government organizations face increasing pressure to improve service delivery, strengthen trust and demonstrate value from digital transformation investments. To meet these ...

Analyst(s):   Faith Adams
Research Jun 2020
... Digital commerce platforms are experiencing ongoing modularization in a cloud-native, multiexperience world. Application leaders responsible for digital commerce should prepare for a “composable” approach using packaged business capabilities to move toward future-proof digital commerce experiences. ...

Analyst(s):   Mike Lowndes   |   Sandy Shen
Premium Research Oct 2023
... Use of GenAI has a disruptive impact on content generation and conversational UI. However, it also has a positive impact when used with digital commerce technologies to leverage their strengths. Application leaders must prioritize their technology investment strategy based on the role and impact of GenAI ...

Analyst(s):   Sandy Shen   |   Ant Duffin
Research May 2021
... of channels to market, effective end-to-end management of product experiences has become a critical requirement for digital commerce businesses. Application leaders responsible for digital commerce should use this research to optimize product content life cycles. Overview Strategic Planning Assumption( ...

Analyst(s):   Mike Lowndes   |   Simon Walker   |   Jason Daigler
Premium Research May 2025
... Digital product managers and key executives must prioritize long-term strategies over short-term tactical fixes. Effective collaboration with the CPO, CTO and UX director is essential for DPMs to enhance platform value, ensure organizational success and accelerate their career growth. Overview Introduction ...

Analyst(s):   Brian Doherty
Research Dec 2019
... Enterprise marketplaces help organizations embrace digital business models by engaging with ecosystem partners and generating new revenue. Application leaders for digital commerce technologies should understand the technical and operational imperatives to successfully build and operate marketplaces. ...

Analyst(s):   Jason Daigler   |   Sandy Shen
Premium Research Sep 2025
... Digital transformation initiatives frequently fail to deliver expected value when IT strategies are not explicitly aligned with business objectives. As AI continues to gain momentum, retail CIOs can use this research to avoid common early-stage pitfalls by identifying foundational practices that drive ...

Analyst(s):   Max Panther Hammond
Research Mar 2017
... Blockchain is evolving from a digital currency infrastructure into a platform for digital transformation. This report helps CIOs understand its use, and whether the hype is true about how it can help with transaction costs, integration, technology readiness, business-model creation and efficiency. Opportunities ...

Analyst(s):   David Furlonger   |   Ray Valdes
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