Clarifying Digital Business Intent Matters

To lead strategic business change, CIOs must clearly define disruption, innovation and transformation.

Without a clear, consistent, organization-wide understanding of digital business ambition, any such programs and initiatives will lack coordination and collaboration and fail to become reality.

The terms “disruption,” “innovation” and “transformation” are overused and have lost impact and specificity. To align the organization and the board, CIOs leading strategic business change must address definitions, directions and dependencies to clarify digital business intent and maximize results.