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Research May 2021
... B2B commerce has seen increasing client interest as more sales activities are moving to digital channels. However, barriers to adoption exist. Application leaders must use collaboration tools and automation technologies to facilitate self-service and assisted transactions. More Detail Recommended by ...

Analyst(s):   Sandy Shen   |   Mark Lewis
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Premium Research Feb 2022
... Indirect sales strategies demand the channel partner experience become more collaborative, unified and digitally optimized across all interactions. Application leaders supporting sales should prioritize PRM vendors that enable channel managers to deliver superior partner experience. Overview Strategic ...

Analyst(s):   Tom Cosgrove   |   Ilona Hansen
Research Aug 2020
... The COVID-19 pandemic has propelled the digital commerce market to new heights by forcing organizations into adoption and vendors into new approaches and pricing models. We evaluate the viability of 15 vendors to help application leaders supporting digital commerce make informed evaluations. Market Definition ...

Analyst(s):   Penny Gillespie   |   Yanna Dharmasthira   |   Mike Lowndes   |   Jason Daigler   |   Sandy Shen
Research Jul 2020
... virtual selling. To increase sellers’ engagement with customers, application leaders must work with business stakeholders to implement telesales and digital sales rooms. Overview Strategic Planning Assumption(s) Analysis Impacts and Recommendations Gartner Recommended Reading Note 1. Examples of Vendors ...

Analyst(s):   Ilona Hansen   |   Theodore (Tad) Travis   |   Melissa Hilbert
Premium Research Apr 2024
... infrastructure, skills and trust affect the success of digital initiatives. Use the tool to evaluate hurdles that citizens perceive to grow digital adoption and reduce digital equity issues. Executive leaders must adapt their geographic digital strategy based on local dynamics. Gartner Research ...

Analyst(s):   Bettina Tratz-Ryan   |   Kay Sharpington
Webinar On-Demand
... For decades, chief procurement officers (CPOs) have focused on enhancing their team’s ability to influence the business. Despite progress, over 40% of procurement business partners still perceive procurement as merely an operational function. Procurement leaders report that reducing the gap between ...

Analyst(s):   Meghan O'Doherty
Premium Research Mar 2024
... Healthcare and life science CIOs have invested heavily in digital products and services. Still, digitally enabled transformation remains elusive. This research examines the trend of creating digital unity within digital, virtual and analog interactions across time, location or ecosystem partners. Overview ...

Analyst(s):   Mark Gilbert   |   Animesh Gandhi   |   Faith Adams   |   Bryan Cole
Research May 2017
... Digital commerce is key in digital transformations. Application leaders should evaluate these Cool Vendors that are innovating in the areas of website monitoring, multichannel customer engagement, contextual navigation, digital channel insight and logistics infrastructure. Analysis What You Need to Know ...

Analyst(s):   Magnus Revang   |   Penny Gillespie   |   Sandy Shen   |   Mike Lowndes   |   Jason Daigler
Research May 2019
... in Investment Management CIOs Need to Understand the Four Types of Blockchain Initiatives, and How the Business Could Use Them Blockchain Disruptor Digital Asset Market Efficiency Play Record Keeper The Four Types of Initiatives — and How They Can Be Used — Compared Gartner Recommended Reading Gartner ...

Analyst(s):   Ali Merji
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