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Research Sep 2019
... Digital transformation initiatives require digital platforms that enable scalable solutions and digital innovations. Findings from our 2019 Platforms Survey show that EA and technology innovation leaders play a critical role in these platforms’ strategy, design, build and continuous improvement. Overview ...

Analyst(s):   Enterprise Architecture Research Team
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Premium Research Mar 2024
... As government CIOs advance digital transformation initiatives, they should measure baseline values for KPIs and periodically measure changes in their organizations’ digital performance. They can complete Gartner’s Digital Execution Scorecard in generating KPIs to benchmark against peers. Overview Data ...

Analyst(s):   Shruthi Shankel   |   Arthur Mickoleit   |   James Anderson   |   Jack Polizzi   |   Cesar Lozada
Premium Research Dec 2024
... Creative commerce is the next evolution of digital commerce that drives revenue growth by innovatively using content, UX, technology and data to offer differentiated experiences. Digital commerce leaders can use this research to learn how to deliver memorable digital commerce experiences. Overview Strategic ...

Analyst(s):   Ant Duffin   |   Jessica Dervyn
Research May 2019
... Japan is behind in digital business transformation, yet is ripe to embrace sustainable digital disruption in a way that is nonconfrontational and patient, with a sense of pride. CIOs in traditional enterprises can drive their enterprises to sprint ahead with digital business transformation. Analysis ...

Analyst(s):   Leigh McMullen   |   Jackie Fenn   |   Yuko Adachi   |   Bruce Robertson   |   Graham Waller   |   Tsuneo Fujiwara
Premium Research Feb 2025
... employees report that their intranet does not serve a meaningful purpose in the evolving digital workplace. This research helps digital workplace applications leaders in defining the intranet’s role within a broader digital workplace strategy, ensuring it adapts to changing needs of employees. Overview Introduction ...

Analyst(s):   Priyanka Singh   |   Mike Gotta
Blog Post April 26 2019
... Marketing Specialist for the Gartner Digital Markets Reviews team, who works in our New York City office. She has been with Gartner for two and a half years and shares an inside look at the culture of her current department: Gartner Digital Markets. Gartner Digital Markets started in 2014 and is […] ...
Premium Research Sep 2024
... To achieve their digital marketing goals, CMOs of personal care brands must understand leading strategies in an evolving digital landscape. CMOs can use this research to derive inspiration on digital marketing strategies from personal care brands and identify best practices within their industry. Index ...

Analyst(s):   Nikhil Sharma   |   Greg Carlucci   |   Shubham Tayal
Research Dec 2017
... half of CMOs are responsible for digital commerce — one of the fastest-growing sales channels. CMOs are missing a key link between marketing and measurable revenue growth. Here's why you should embrace digital commerce and use it to your benefit. Upshot Analysis Why Digital Commerce Matters to CMOs What' ...

Analyst(s):   Jennifer Polk
Premium Research Jan 2025
... rapid transformation is making it imperative for CHROs to step up as digital leaders. CHROs should join this webinar to learn why their leadership in digital initiatives is crucial and to discover actionable steps to boost your digital savviness and why it is essential to act now. About the Speaker Session ...

Analyst(s):   Stephanie Clement
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