The Role of Marketing in Digital Transformation & Innovation

Discover how marketing innovation can be your path to growth

72% of marketing leaders report that their marketing innovation budgets increased year over year, despite cuts to their overall budget.

Find out how much budget CMOs are allocating for marketing innovation and the programs that marketing innovation investments support.

Download The Role of Marketing in Digital Transformation & Innovation, to see:

  • How CMOs are prioritizing their marketing innovation investments
  • The current state of marketing innovation capabilities and competencies
  • The marketing innovation challenges marketing leaders face
  • How marketing plays a role in digital transformation
  • How to justify your marketing innovation investments

Download the eBook

Invest in marketing innovation and justify ROI

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    About the role of marketing in digital transformation and innovation

    The Role of Marketing in Digital Transformation and Innovation: Insights From Gartner’s Annual CMO Spend Survey, focuses on digital transformation marketing and uncovers how much budget is being set aside for marketing innovation and the programs that marketing innovation investments support to help CMOs & Marketing Leaders in their innovation mandate.