Digital commerce is one of the biggest growth priorities for digital marketing leaders as they adapt to evolving customer purchase behaviors and customer expectations.
Growth comes with challenges as marketing leaders must determine their digital strategy, set appropriate growth targets and then successfully execute. Furthermore, they need to evolve digital commerce capabilities, customer experience and associated maturity to meet the macromarket, customer and industry opportunity.
Use this proven one-page digital commerce framework to:
Assess your current digital commerce maturity and determine a path to your organization’s ideal state
Determine your organization’s target maturity level by taking into consideration macroenvironmental factors such as customer, market and industry maturity
Plan the necessary actions to attain higher maturity in each pillar
Give your digital maturity model a competitive advantage over your competitors