Gartner One-Page Digital Commerce Maturity Framework

Drive digital commerce growth for your organization.

Digital commerce is one of the biggest growth priorities for digital marketing leaders as they adapt to evolving customer purchase behaviors and customer expectations. 

Growth comes with challenges as marketing leaders must determine their digital strategy, set appropriate growth targets and then successfully execute. Furthermore, they need to evolve digital commerce capabilities, customer experience and associated maturity to meet the macromarket, customer and industry opportunity.

Use this proven one-page digital commerce framework to:

  • Assess your current digital commerce maturity and determine a path to your organization’s ideal state

  • Determine your organization’s target maturity level by taking into consideration macroenvironmental factors such as customer, market and industry maturity

  • Plan the necessary actions to attain higher maturity in each pillar 

  • Give your digital maturity model a competitive advantage over your competitors 

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Advance your digital commerce maturity to accelerate digital sales and deliver growth.

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    About the Digital Commerce Maturity Assessment Framework for Marketing

    The Gartner Digital Commerce Maturity Framework serves as a valuable resource for marketing teams to assess their current digital commerce maturity and determine a path toward their organization’s ideal state. When used in tandem with Gartner expert guidance, this framework helps chief marketing officers, Martech leaders, and digital marketing leaders focus on the improvements needed in each area including strategy, culture, organizational structure, execution to operations.  Leverage our framework to define your maturity level from nascent to master, tie your organization’s goals to your marketing strategy, and improve overall digital growth by embedding digital commerce capabilities into each area of your business.