... Global Vice President, Gartner Digital Markets Francesco Papagni, Director, Marketing, Gartner Digital Markets Dylan Woodham, Senior Manager, Gartner Digital Markets Get the Gartner Digital Markets Newsletter Sign up to receive our latest research, insights and Digital Markets news delivered to your ...
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... Digital investments misaligned with business priorities waste capital and fail to deliver maximum value. This guide equips CSCOs, COOs and manufacturing strategy leaders with a step-by-step framework to design a roadmap that ensures technology drives strategic goals. Overview Steps Review Your Performance ...
... Access Insights Already a Gartner client? Digital sovereignty rules are disrupting lower-cost delivery models. This note guides IT SPVM leaders on implementing the right controls to reduce risk and keep global delivery efficient and cost-effective. Insights at a Glance Impact Actions Cautions How to ...
Analyst(s): Mark Whitehouse | Ryan McKinney | Alan Stanley
... Gartner benchmarked the website and mobile app performance of 1,139 brands across five sectors and 11 industries. Digital marketing leaders can use this research to identify key trends, best practices and examples of channel leaders across site and path-to-purchase dimensions for improvement opportunities ...
Analyst(s): Anirudh Bhardwaj | Ipsa Jaiswal | Kassi Socha
... Access Insights Already a Gartner client? Government CIOs can raise digital maturity by following a three-phase model: foundations, scaling, and orchestration. This avoids fragmented approaches and ensures progress aligns with mission goals and AI adoption pressures. Insights at a Glance Impact Brief ...
... Best practices in digital marketing are strongly affected by industry-specific nuances among wealth and asset management firms based on target customer segments and distribution models. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance ...
Analyst(s): Priyanka Narang | Alex De Fursac Gash | Yash Rastogi | Karan Saxena | Ross Cosner
... Market hype touting AI agents as “digital employees” fuels anxiety and unrealistic expectations, ignoring critical gaps in technical reality, management practices and cultural nuances. AI leaders must manage a spectrum of AI work resources and build AI readiness over headcount replacement. Insights at ...
Analyst(s): Erick Brethenoux | Helen Poitevin | Lacy Lei | Wei Jin
... to logistics, yet 37% of logistics leaders are lost when it comes to capturing the value of this emerging technology. Winning requires prioritizing digital maturity. This research helps you audit core systems, transition to AI-ready data, and deploy the right type of AI to drive measurable performance. ...
... and close more deals Speakers Aaron Henckler GVP, Gartner Digital Markets Danika Schmidt Marketing Program Manager, Gartner Digital Markets Get the Gartner Digital Markets Newsletter Sign up to receive our latest research, insights and digital markets news delivered to your inbox. Connect. Convert. Thrive ...