Rottapron Ekabutr, Head of Digital and Innovation Group at Bank of Ayudhya, partnered with Gartner to address mission-critical priorities around creating a seamless, integrated banking experience. With Gartner’s support, the bank gained strategic clarity, leveraged expert frameworks, and accelerated decision-making to advance key transformation initiatives.
- Gartner client? Log in for personalized search results.
Client Story
Driving Customer-Centric Digital Transformation
Mission-critical priority
Rottapron Ekabutr, Head of Digital and Innovation Group at Bank of Ayudhya, sought support from Gartner to address mission critical priorities around driving customer-centric digital transformation and creating a seamless, integrated banking experience.
How Gartner helped
- Executive Partner & Analyst Expertise: leveraged sessions with expert analysts and their Executive Partner who gave unbiased advice, challenged ideas, and helped guide the client’s strategy and decisions.
- Strategic Planning Tools: leveraged practical frameworks, roadmaps, and metrics to organize projects, speed up progress, and align stakeholders around a customer-focused approach.
- Best Practices and Insights: leveraged best practices and global banking trends and innovation.
Business impact
With Gartner’s support, Bank of Ayudhya:
- Made Faster, Better Decisions: Gartner’s tools and advice helped the client make quicker, more confident choices and set clear priorities.
- Built a Clearer Strategy and Customer Focus: Gartner’s guidance helped the client shift to a customer-focused approach.
- Improved Alignment and Planning: Gartner’s best practices and insights helped the client create roadmaps, unite stakeholders, and speed up digital transformation.
Industry
Banking
Revenue
$4.6B USD
Employees
~13,000
