... Maria Carolina Lopez Maria Carolina Lopez is the Senior Manager of Marketing Services at Gartner Digital Markets. She specializes in conversion rate optimization, has experience in both web design and digital marketing, and has worked with companies of all sizes, from startups to large enterprises. Outside ...
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... ultimate optimization. Get more tips on how to run a successful PPC campaign. Casey Briglia Casey Briglia is a Marketing Specialist on the Gartner Digital Markets marketing team. She specializes in B2B content creation and strategy to help software businesses reach their marketing goals. When not at work ...
... out this infographic to learn more about optimizing your landing page. Patrick Fischer Patrick Fischer is the Vice President of Sales for Gartner Digital Markets. He has more than 20 years of sales and sales leadership experience with a passion for motivating his teams to consistently surpass their goals ...
... Digital identity regulations and policies are fast expanding beyond the traditional focus on e-signatures, trust services, and eID for digital services. This research provides government CIOs with practical insights to maximize the adoption and impact of their digital identity platforms. Gartner Research ...
... R&D Digital Investment Tell a compelling story of business value creation from your R&D technology investments. On average, R&D leaders expect to invest $1.9 million into any individual R&D technology solution over the next 12 to 24 months. To convince business stakeholders to invest in digital transformation ...
... Tech Marketing Benchmarks Survey 2022: Demand Generation Insights, Gartner Adapted from Google, Google Digital IQ Outlook: Wealth and Asset Management 2022, Gartner Adapted from Capterra, Capterra Digital IQ Outlook: Insurance 2022, Gartner Elevate Your Brand by Partnering With a New Type of Influencer: ...
... Gartner analysts unpack the real drivers behind digital investment, separating momentum from myth. You’ll see what’s working, what’s stalling, and how to translate global best practices into actionable next steps for your context. •Actionable strategies for digital advancement: Practical steps to progress transformation ...
... Align Cybersecurity With Business Outcomes Discover how CIOs can build resilience by design, architect adaptive ecosystems and tie every cyber investment to business outcomes with Gartner insights. Building resilience by design is a critical ask for every CIO Cybersecurity has long been a boardroom man ...
... strategies, and customer onboarding can generate much higher user engagement than text-based content. Despite videos emerging as the next frontier in digital marketing, many business-to-business (B2B) marketers still hesitate to include them in their marketing plans, due to limited budgets and complex production ...