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Premium Research Feb 2026
... As AI agents are integrated more deeply into business workflows, the demand and complexity of support for digital workplace teams will increase. Application architects must partner with learning teams to build blended programs that prepare all employees to interact effectively with AI agents. Overview ...

Analyst(s):   Melinda Morales
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Premium Research Sep 2025
... Pharma CMOs are navigating an extremely turbulent digital marketing environment. Use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform your strategic and tactical planning. Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Beland
Research Nov 2025
... Access Research Already a Gartner client? Digital experience services contracts frequently fail to deliver expected business value due to complex, legacy agreements. SPVM leaders must embed outcome-based contracting and specific persona-aligned XLAs to guarantee provider alignment and measurable DX success ...

Analyst(s):   Brett Sparks   |   Alan Stanley   |   Tom Sieber   |   Irada Veliyeva
Premium Research Nov 2025
... Cyber-enabled crimes are on the rise as digital threats intersect with the physical world. Adversaries are increasingly targeting executives in the cyber and physical realm, driving greater urgency for organizations to develop more robust cybersecurity strategies to protect their greatest asset — people ...

Analyst(s):   Mitchell Schneider   |   Elizabeth Kim
Premium Research Aug 2025
... Intensifying financial pressures mix with dominant digital behaviors and demographically unique product preferences to shape the retail banking marketing landscape. CMOs should use this research to understand key trends and inform strategic planning in 2025 and beyond. Introduction Analysis Contributors ...

Analyst(s):   Ross Cosner
Premium Research Apr 2026
... Bank CIOs are evaluating how best to implement AI-driven digital banking solutions to drive future growth and competitiveness. This research explores how AI modular architecture, CX platforms and security controls can align technology investments with AI-based innovation and business outcomes. Insights ...

Analyst(s):   Kristy Waterhouse   |   Mary Yan
Research Feb 2026
... Access Insights Already a Gartner client? Digital workplace demands are outpacing traditional IT operations. Heads of I&O must adopt site reliability engineering principles, specifically aligning DEX-based service-level objectives with outcome-driven metrics, to automate resource allocation, improve ...

Analyst(s):   Stuart Downes   |   Robin Milton-Schonemann
Research April 03 2018
... brands. To combat these newcomers, established brands are focusing investments across digital touchpoints. The fifth annual Gartner Digital IQ Index: Beauty U.K. benchmarks the digital performance of 83 brands. Benchmarked categories include color cosmetics, skincare, fragrance and nails. ...
Premium Research May 2025
... In the next five years, digitalization of logistics will pave the way for a transformation that will redefine execution, decision making and efficiency across logistics. The 2025 Gartner Future of Logistics Survey details big ideas that will help supply chain leaders unlock more value. Overview Data ...

Analyst(s):   Nathan Lease   |   David Gonzalez
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