... selective in choosing channels to feature your brand? As a B2B brand, your business faces an enormous challenge in adapting marketing campaigns to digital channels due to the breadth of the options available. While there’s no need to limit yourself to a few marketing channels, don’t feel the need to target ...
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... Trends in Alternative Payments and Digital Identity Management Analyst(s): Vatsal Sharma Alternative digital payments mechanisms have grown rapidly, leading to more options and features around payments and lending. This has led to a global push for stronger digital identity management, and new challenges ...
... intent data to break into more deals and increase win rates over time. Patrick Fischer Patrick Fischer is the Vice President of Sales for Gartner Digital Markets. He has more than 20 years of sales and sales leadership experience with a passion for motivating his teams to consistently surpass their goals ...
... B2B tech buyers spend most time with vendor digital sources but trust in-person interactions more. High-tech executives must align information delivery with buyer preferences and activities to build trust and drive buying decisions. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading ...
... architecture often faces a credibility crisis, viewed as a bureaucratic roadblock rather than a strategic enabler. Supporting rapid AI adoption and digital innovation requires heads of EA to pivot from rigid governance to an orchestrator mindset. Insights at a Glance Issue Impact More Detail Gartner Recommended ...
... Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside of work, he enjoys reading thriller novels and Urdu poetry, as well as spending time with his dog. Connect with Shubham on LinkedIn. Get the Gartner Digital Markets ...
... A fuel-shortage-driven rise in remote work doesn’t change the operating model, but it does make hidden digital workplace inefficiencies visible. CIOs should use this new clarity to tighten governance, avoid waste and prevent temporary shifts from inflating long-term costs. Insights at a Glance Issue ...
... Digital tokenization should be used for sustaining critical AI operations in the face of regulatory and geopolitical challenges, such as evolving data residency laws and cross-border data restrictions, ensuring that AI initiatives remain resilient and future-proof. Insights at a Glance Issue Context ...
... challenges from the war in the Middle East. To respond effectively, government CIOs must prepare for remote or hybrid work for employees, and for increased digital services capacity to support rapidly changing policies and vulnerable populations’ needs. Gartner Recommended Reading ...
Analyst(s): Arthur Mickoleit | Robert Stoneman | Dean Lacheca