... Gartner First Takes Fresh insights on emerging trends Heads of I&O and IT procurement leaders should reassess their strategy, budget and contracts in response to Citrix’s shift to a credit-based licensing model that removes concurrent-use options. Enterprises can expect higher per-employee costs and a ...
Analyst(s): Stephen White | Stuart Downes
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... Digital IQ Index April 10, 2019 Pharma Rx U.S. 2019 Pharma brands are slow to transition from a brand-centric narrative to a patient-centric one and accommodate current users who are accustomed to higher levels of access and service. Leading brands address the discrepancy by not only investing in advanced ...
... with a high purchase intent through Gartner Digital Markets’ software review websites — Capterra, GetApp and Software Advice. Precoro lowered cost per opportunity by 60% with leads from Gartner Digital Markets Precoro claimed a profile on the Gartner Digital Markets platform to strengthen its presence ...
... Already a Gartner client? R&D leaders should not treat GenAI as a new technology tool but rather as a new type of R&D employee. To implement GenAI as a digital colleague in the R&D team, R&D leaders should assess GenAI’s relative advantages, design GenAI’s role toward impactful outcomes and redesign existing ...
Analyst(s): Lauren Maiya | Alex Curry | Ella Yan | Shradha Sapra
... unpredictable environment, insurers must invest in innovative tech to enhance efficiency, optimize costs and boost productivity while preparing for digitaltransformation. Life insurance CIOs can use this Hype Cycle to help guide investment and strategy decisions. Analysis Definition: Why This Is Important Business ...
... Ignoring digital routes to market in sales strategies puts CSOs at risk of execution failures, stagnant performance, and missed growth. To avoid falling behind, CSOs must use this research to grasp the critical trade-offs and characteristics needed to master digital sales channel selection. Gartner Insights ...
... Research Already a Gartner client? Many traditional digital workplace metrics are rooted in measuring activity rather than addressing outcomes. Heads of I&O must use the sample outcome-driven metrics in this research to show and improve the digital workplace’s impact on employee experience and business ...
... Access Insights Already a Gartner client? GenAI and agentic AI are transforming digital marketing and brand strategy services. Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities ...
... IT spend and staffing by domain, industry and digital maturity Identify cost optimization opportunities without sacrificing capability Shift spend from run to grow and transform initiatives Assess maturity and evolve your IT operating model Transformation without clear direction leads to fragmented efforts ...