Pharma brands are slow to transition from a brand-centric narrative to a patient-centric one and accommodate current users who are accustomed to higher levels of access and service. Leading brands address the discrepancy by not only investing in advanced desktop and mobile site navigation tools, but also by ensuring coordinated multichannel experiences via non-universally utilized initiatives on social media and email. Ultimately, winning brands make the most out of their display ads and paid search efforts through efficient ad placement and budget deployment on nonbranded search terms.
Digital IQ Index April 10, 2019
Pharma Rx US 2019
Rankings
88 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Repatha
Genius
2
FASENRA
Genius
2
Humira
Genius
4
Dupixent
Gifted
5
Enbrel
Gifted
6
Keytruda
Gifted
7
Tagrisso
Gifted
8
Bydureon Bcise
Gifted
8
FARXIGA
Gifted
10
SYMBICORT
Gifted
10
Xarelto
Gifted
12
Taltz
Gifted
13
BRILINTA
Gifted
13
Spiriva
Gifted
15
Botox
Gifted
15
17
18
19
20
21
21
21
24
24
26
26
28
28
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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