... Application leaders responsible for digital commerce must choose a digital commerce architecture that provides an optimal customer experience. This research outlines the three main approaches to commerce platform architecture and guides the reader in selecting the most appropriate solution. Key Challenges ...
Analyst(s): Mike Lowndes
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Building effective digital channels is a top priority for customer service and support leaders. However, many have not achieved the expected value from their digital investments. Use this research to see how the best service and support leaders successfully co-lead digital delivery activity. Overview ...
Analyst(s): Customer Service and Support Research Team
... canceled and online orders overwhelm delivery capacities. Application leaders can mitigate the impact and ensure continuity of operations by accelerating digital commerce initiatives. Gartner Insights Abstract ...
... Customer Engagement Evolves A rapidly shifting business climate requires sales and marketing professionals to rethink customer engagement. Customer engagement evolves constantly, and the average B2B customer has grown accustomed to connecting with software and SaaS providers via nontraditional means. ...
... Gartner Peer Insights is a free peer review and ratings platform designed for enterprise software and services decision makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic. Overview What Is Ad Tech? What Is Gartner Peer Insights “Voice of the ...
... Sales force automation systems automate sales execution processes. The SFA RFP Toolkit assists application leaders with the selection of the capabilities and vendors most critical for better sales execution. When to Use Downloadable Attachments Gartner Recommended Reading Gartner Insights Abstract ...
... AI Use Case Prism for B2B Sales Identify 14 prominent AI use cases that improve B2B sales operations. As a result of COVID-19, sales organizations must optimize costs while adjusting to the changed sales environment. Application leaders supporting CRM sales technologies should implement AI technologie ...
... CPQ application suites enable sales organizations to automate and optimize the creation of quotes and order for complex, configurable products or services. Application leaders can leverage lessons learned from their peers shared on Gartner Peer Insights to implement CPQ suite successfully. Overview Pe ...
... A 2017 survey of SFA customers reveals three common governance issues that inhibit achieving success with implementations. Application leaders supporting CRM and customer experience should adopt Gartner's best practices for defining CRM sales visions, application design and adoption plans. Key Challe ...