... Sales force automation tools standardize a company’s core CRM sales processes. This Gartner Critical Capabilities research evaluates 15 SFA vendors against three use cases. Application leaders supporting sales should use our use-case-specific rankings to identify vendors for further evaluation. What ...
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Sales enablement platforms provide essential functionality to support sales organizations, especially in a postpandemic recovery. Application leaders supporting CRM sales technology should use this Market Guide to improve their understanding of the key capabilities offered. Overview Market Definition M ...
Analyst(s): Melissa Hilbert | Alastair Woolcock | Mark Paine | Tad Travis
... Indirect sales technologies are using business intelligence and AI-based tools to understand and develop the nuances of partner engagement across the channel. Application leaders must take into account market trends and be aware of available PRM application technology advances. Overview Strategic Plan ...
... Most companies fail to optimally digitize their lead management practices. For many companies, this results in losing the ability to build better engagement with prospects early on. Application leaders should use this document to introduce new lead management capabilities. What You Need to Know Analys ...
... Pay Attention to These 4 Types of Blockchain Business Initiatives Through 2020, 80% of enterprise blockchain-based applications whose goal is to save money will fail to do so. Analysts: Rajesh Kandaswamy, David Furlonger As interest in blockchain continues to grow, Gartner analysts are fielding questio ...
... The combination of IoT and blockchain enables transformative multiparty business processes. Application leaders can use Gartner’s sample architectures and case studies to design applications that increase trust and transparency in multiparty collaboration. Analysis Benefits Risks Frameworks Art of the Po ...
Analyst(s): Alex Pradhan | Benoit Lheureux | Avivah Litan
... Sales force automation platforms enable collaboration, mediate interactions between buyers and sellers, and standardize CRM sales processes. Application leaders supporting sales should evaluate the 14 vendors against 12 critical capabilities within three use cases to identify vendors for further eva ...
... Access Insights Already a Gartner client? With sales activities increasingly shifting to virtual engagements, AR and VR have the potential to boost the efficiency and effectiveness of virtual sales processes. This report highlights the impact of these technologies, identifies adoption inhibitors and a ...
Analyst(s): Mark Lewis | Tuong Nguyen | Adnan Zijadic | Melissa Hilbert
... Revenue and sales technologies continue to adapt to buyer demands for self-service and better buyer experience while improving sales outcomes given continuous uncertainty. IT leaders supporting sales technology must assess what new and maturing technologies bring to improve buyer experiences and emp ...