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Announcement August 05 2025
... executives. Gartner analysts and attendees will explore how to become agents of change in their organizations and harness AI for successful digital transformation. Follow news and updates from the conferences on X and LinkedIn using #GartnerSYM, and on the Gartner Newsroom. Upcoming dates and locations ...
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Premium Research Jun 2024
... AI will drive a shift in digital commerce toward customer centricity by 2030. Agility and seamlessness are key to keep up. Digital commerce leaders can use this research to compare future commerce trends to their own strategic roadmap. Overview Strategic Planning Assumptions Introduction Analysis Gartner ...

Analyst(s):   Penny Gillespie   |   Sandy Shen   |   Luke Tipping   |   Mike Lowndes   |   Jason Daigler   |   Ant Duffin   |   Aditya Vasudevan
Premium Research Aug 2024
... Organizations are charged with growing digital revenue and reducing costs, which cannot be achieved with suboptimal technology and processes. Digital commerce leaders can use this research to align technology investment with operational processes to maximize business impact. Overview Strategic Planning ...

Analyst(s):   Sandy Shen
Premium Research Jan 2025
... Many digital marketing leaders struggle to activate brand positioning and identity across digital due to siloed channel management. This research examines how top brands build content marketing strategies that effectively reinforce brand messaging to help secure brand commitment from key audiences. ...

Analyst(s):   Julia Multedo
Premium Research Sep 2024
... CSCOs struggle to digitally innovate their supply chain due to the lack of talent, knowledge, resources and implementation costs. Use this research to drive supply chain digital innovation through talent upskilling, dedicated resources and aligning the supply chain operating model. Overview Survey Objective ...

Analyst(s):   Jeremy Suter   |   Teh Leng Tan
Research Apr 2024
... Access Research Already a Gartner client? I&O leaders responsible for the digital workplace are adopting new workplace technologies to improve employee productivity and the digital employee experience. Learn which technologies your peers consider the most impactful in 2024 that meet both these criteria ...

Analyst(s):   Ajeeta Malhotra
Research Mar 2025
... Access Research Already a Gartner client? End-user services leaders play a critical role in improving the digital employee experience. This research presents the top insights from the 2024 Gartner Digital Worker Survey, which EUS leaders can use to better support employees. Overview Strategic Planning Assumptions ...

Analyst(s):   Tori Paulman   |   Autumn Stanish   |   Dan Wilson
Research May 2021
... enterprise scale. It adopted a formalized enterprisewide strategy to progress beyond experimentation and scale digital innovation. ADNOCs approaches can guide IT leaders and CIOs in their digital strategies. Overview About This Research Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Rich McAvey   |   Simon Cushing
Research Oct 2020
... client? Innovation to enable digital business rightly focuses on creating the services and experiences that the customer wants and needs. Enterprise architecture and technology innovation leaders can use this case study to leverage design thinking and deliver on their digital business strategy. Overview ...

Analyst(s):   Marcus Blosch
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