Published: 01 August 2024
Organizations are charged with growing digital revenue and reducing costs, which cannot be achieved with suboptimal technology and processes. Digital commerce leaders can use this research to align technology investment with operational processes to maximize business impact.
Digital commerce contribution to organizations’ total revenue will keep growing as both B2B and B2C customers prefer the convenience and transparency of buying online.
A lack of cross-functional collaboration and transparency of performance drivers are the key reasons why digital commerce is underperforming.
Organizations must make technical and operational adjustments to improve the performance of digital commerce in revenue, costs, efficiency and productivity.
Increase digital commerce revenue by increasing traffic to the site, improving conversion and growing the average order value (AOV) by optimizing product discovery and recommendations.
Reduce digital commerce costs and increase profit by adjusting marketing reach and
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