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Research Apr 2021
... As digital twin adoption accelerates, applications and software engineering leaders should focus on these recommendations to support an incremental approach to development of a digital twin portfolio that delivers near-term commercial value while ensuring long-term investment protection. Gartner Insights ...

Analyst(s):   Benoit Lheureux
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Premium Research Feb 2024
... B2B digital commerce can increase revenue, reduce costs and improve customer experiences, but digital commerce leaders often have difficulty demonstrating value due to the disconnected nature of many B2B sales processes. Adopt account-based analysis to demonstrate value. More Detail Gartner Recommended ...

Analyst(s):   Jason Daigler
Premium Research Feb 2024
... SaaS adoption supports digital business initiatives but adds complexity to IT operations. To expand into digital technology and business services, offering managers at IT services providers should deliver SaaS management services tailored to buyers’ business and industry-specific needs. Overview Analysis ...

Analyst(s):   Fernando Pereiro
Premium Research Jan 2025
... The utility digital nexus requires new digital value propositions. Realigning IT, eliminating outdated systems, and prioritizing open data, decision intelligence and resilient services are essential. CIOs can use this presentation to support organization visioning and strategic planning initiatives. ...

Analyst(s):   Lloyd Jones   |   Lauren Wheatley
Premium Research Jun 2024
... AI will drive a shift in digital commerce toward customer centricity by 2030. Agility and seamlessness are key to keep up. Digital commerce leaders can use this research to compare future commerce trends to their own strategic roadmap. Overview Strategic Planning Assumptions Introduction Analysis Gartner ...

Analyst(s):   Penny Gillespie   |   Sandy Shen   |   Luke Tipping   |   Mike Lowndes   |   Jason Daigler   |   Ant Duffin   |   Aditya Vasudevan
Premium Research Aug 2024
... Organizations are charged with growing digital revenue and reducing costs, which cannot be achieved with suboptimal technology and processes. Digital commerce leaders can use this research to align technology investment with operational processes to maximize business impact. Overview Strategic Planning ...

Analyst(s):   Sandy Shen
Premium Research Jan 2025
... Many digital marketing leaders struggle to activate brand positioning and identity across digital due to siloed channel management. This research examines how top brands build content marketing strategies that effectively reinforce brand messaging to help secure brand commitment from key audiences. ...

Analyst(s):   Julia Multedo
Premium Research Sep 2024
... CSCOs struggle to digitally innovate their supply chain due to the lack of talent, knowledge, resources and implementation costs. Use this research to drive supply chain digital innovation through talent upskilling, dedicated resources and aligning the supply chain operating model. Overview Survey Objective ...

Analyst(s):   Jeremy Suter   |   Teh Leng Tan
Research Apr 2024
... Access Research Already a Gartner client? I&O leaders responsible for the digital workplace are adopting new workplace technologies to improve employee productivity and the digital employee experience. Learn which technologies your peers consider the most impactful in 2024 that meet both these criteria ...

Analyst(s):   Ajeeta Malhotra
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