... partially aligned with their values — meaning their brand actions and messaging are somewhat consistent with their values, but not fully aligned. “This gap between brand values and brand action is exactly where consumer trust can be broken and where brands risk falling into the chasm of consumer skepticism ...
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... campaigns and custom audiences. Current ad measurement, attribution and optimization practices will become peripheral or irrelevant, as cookie data gaps undermine attribution and optimization, incrementality testing and app-to-web tracking. To best prepare for the changes associated with a cookies-less ...
... leaders rated AI/machine learning (ML) engineer as the most in-demand role for 2024, and they rated applying AI/ML to applications as the biggest skills gap. To support AI engineers, organizations will need to invest in AI developer platforms. AI developer platforms will help organizations build AI capabilities ...
... From a revenue growth perspective, the widespread move from on-premises to cloud office will disrupt the traditional revenue flow as more organizations pay smaller increments over a longer period of time.
Advanced Analytics Adoption to Grow
Gartner predicts that by 2020, more than 75 percent of organizations ...
... they deserve). Communication is a vital and often overlooked part of success in digital transformation.
"Aside from ongoing communications, it often pays to have a communication strategy in place where the possibility of a setback is known in advance," said Mr. Lacheca. "This mitigates any perception ...
... true private cloud can be high. On the Slope The slope of enlightenment is where experimentation and hard work with new technologies are beginning to pay off in an increasingly diverse range of organizations. There are currently two technologies on the slope that Gartner expects to fully mature within ...
... Organizations Are Employing Several Cost-Cutting Measures
The Gartner survey shows that most employers plan to cut costs while minimizing impact to pay for existing employees when possible. Seventy percent of organizations report that the main cost-cutting measure they plan to use is more effective use ...
... sketchy privacy workarounds to obtain personal data, all risk negative impact.
Brand Safety
Brand safety has a renewed focus as of late, as marketers pay more attention to the context in which their ads appear. Previously included in the profile for ad verification, brand safety has been separated based ...
... return as a way to tie ESG and shareholder value. More mature firms will implement policies to protect shareholder rights such as giving them a say on pay or fairer voting power policies. The firms with the highest ESG disclosure maturity will be demonstrating ESG-linked remuneration policies for senior ...