When disclosing ESG information to investors around company strategy, the elementary stage will be to show how corporate strategic goals will drive or align to the United Nation’s Sustainable Development Goals. Companies in a progressive stage of maturity here will disclose how ESG is supporting the key value drivers for the business, such as sales productivity. Firms at the leading edge of maturity are categorized by having direct board level oversight into ESG matters and communicating to stakeholders how the board is driving action.
Products and Services
Firms at the elementary stage will be able to show how ESG has created brand value improvements for the organization. Progressive groups may showcase sustainable products, while leading edge companies can point to ESG as a mechanism to preserve market share. Things such as higher marketing ROI and lower customer acquisition costs can demonstrate the valuable relationship between ESG and a company’s products and services.
Financial Track Record
At the elementary stage, firms should demonstrate capital allocation to green initiatives such as lightweight packaging or more efficient offices. Firms at the progressive stage will disclose how environmental efficiency is driving cost reduction and at the leading edge, firms will demonstrate how they balance profitability and sustainability, for instance by commercializing clean technology.
At the elementary stage of maturity with ESG disclosure, companies should be able to demonstrate an ESG-related ability to attract new customers. At the progressive stage, CFOs will be disclosing potential ESG-linked industry or market developments that may change the landscape, like shifts in customer behavior or product offerings in an industry. Leading edge firms will be able to showcase and quantify growth opportunities at the individual company level that stem from ESG activities.
At the earliest stages of maturity this is more focused on setting out clear goals, but as firms reach a progressive level of maturity this is going to shift more towards reporting of progress against these in-progress goals. Leading edge firms will showcase how they continued commitment to these goals even in times of disruption. For example, delivering on carbon reduction targets during a downturn or offering programs to support employee mental health during a pandemic.
One of the key reasons that investors and financial stakeholders review ESG disclosure is because it gives good insight into the risks a company faces. At the lowest level of maturity firms can demonstrate how ESG activity mitigates broad strategic risks such as regulatory intervention or customer retention. As maturity advances it will be possible to show how ESG efforts are mitigating physical and financial risks too, like weather-related supply chain disruption or regulatory fines.
At first, firms should focus on demonstrating the relationship between ESG and total shareholder return as a way to tie ESG and shareholder value. More mature firms will implement policies to protect shareholder rights such as giving them a say on pay or fairer voting power policies. The firms with the highest ESG disclosure maturity will be demonstrating ESG-linked remuneration policies for senior management and even the board.
Gartner clients can read more in: Market Guide for Corporate ESG Ratings and Research and Control Financial Stakeholders’ Perception of Your ESG Performance.
Gartner analysts will debut an ESG maturity model based on this framework during the virtual Gartner CFO and Finance Executive Conference 2021.
About the Gartner CFO and Finance Executive Conference
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